KNOW & GROW YOUR AUDIENCE

Your connection to exclusively curated target audiences.

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People-Powered Insights

Bridge the gap between insight and activation

Whether you are looking to reach a new audience or a DTC brand ready to grow, we can help you curate carefully designed marketing strategies built on audience intelligence and insights. Our media buying strategies and activations are therefore informed  by diligent audience research and planning, allowing us to execute full-funnel marketing with impact and efficiency. Create solutions designed to reach new customers and scale your brand.

Marketing Strategies Built On Audience Intelligence

Truly identify, engage and convert ideal brand audiences quickly and at scale

At the core of any successful campaign is the audiences we are targeting. We create custom audience personas aligned with your brands target profile based on in-depth audience research and bespoke identity solutions. We place your brand in front of the right people at crucial stages of the purchasing journey, using data-driven marketing strategies. Access our audience insights tool, build custom-designed segments unique to your brand, and reach those audiences across the funnel.

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A FULL-FUNNEL APPROACH TO SCALE

We specialise in helping brands exceed commercial goals. Using data, insight and creativity, we can help elevate your brand through innovative marketing solutions, custom strategies, channel expertise, and expert trading executions.

IDENTIFY

Reach your ideal audiences. We create custom audience personas aligned with your brands target profile based on in-depth audience research and bespoke Identity solutions

REACH

Get your brand in front of the right people at crucial stages of the purchasing journey, using data to inspire and encourage positive customer actions

CONVERT

Unlock the potential of our audience-first solutions and data-led marketing strategies that help drive business outcomes

GROW

Grow your business and forge close relationships with your customers in order to increase lifetime value, brand affinity and loyalty

WE CAN HELP GROW YOUR BRAND

We provide full end-2-end digital marketing services. Get custom designed solutions for your business, regardless of your market maturity.

MEDIA PLANNING & BUYING EXPERTISE

Over 20 years experience planning and executing global media buying strategies with custom data-led solutions, always putting performance, attribution, analytics and conversion at the heart of the strategy

AUDIENCE RESEARCH & PERSONA CREATION

Understand who your customers are. Experienced teams driven by consumer insight and underpinned by sophisticated tools and a passion for understanding people

TRACKING, REPORTING & ANALYTICS

Accurately evaluate your customers' online behaviour, correctly attribute conversions. and grow your revenue using full-stack reporting and analytics

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UNIQUE & EXCLUSIVE PARTNERSHIPS

Our exclusive partnerships with rights-holders allow us to create meaningful partnerships, more impactful than “just advertising” encompassing Technology Platforms, 1P Data, CRM, Naming Rights, Sales Points, Loyalty

OMNI-CHANNEL OPTIMISITION

Awareness through to performance omnichannel optimisitions with dynamic allocation of budgets to the highest performing areas, according to campaign KPIs (e.g. Reach, Awareness, Leads, Sales etc.)

ONLINE TO OFFLINE EXECUTIONS

Truly innovative campaigns, blending extensive analysis of audiences with DOOH, OOH and online media executions. Drive engaged connections with your ideal audiences across key channels and formats

OUR DIGITAL EXPERTISE

We plan, activate and measure using conversion-focused strategies

PPC SEARCH & SHOPPING

Attract quality traffic from search engines, and quickly grow and scale your business with targeted keywords. We are focused on performance optimisation, ad copy testing, landing page testing, strategy and transparent reporting.

PAID SOCIAL

Using data to inform creative storytelling, we make the most of your audience data for targeting, maximising your Paid Social budgets and getting you an excellent ROAS.

PROGRAMMATIC (DISPLAY & VIDEO)

Reach your ideal target audiences across contextually relevant websites and apps in order to drive full-funnel awareness and to trigger purchase intent.

USER JOURNEY OPTIMISITION

We respond to changing customer needs using continuous experimentation, continually optimising the user journey to ensure efficiencies.

REPORTING, ANALYTICS & ATTRIBUTION

Detailed tracking across your owned properties using market-leading tech leads to accurate measurability and insights on user behaviour.

TEST & LEARN FRAMEWORK

Tried and trusted approach to delivering results and insights. True audience understanding is key to converting - using science, not assumption.

Our Work

We are experts at Performance Marketing. Here are some of the results we've achieved.

Vita Coco:  ATL campaign
February 16, 2023
Vita Coco:  ATL campaign
Up and Go
January 30, 2023
Up and Go
Squeeling Pig:  ATL campaign
December 17, 2022
Squeeling Pig:  ATL campaign

Our Team

15 years+ of Performance Marketing experience.

Marcus Wight

CEO

Marcus founded PHAR at the beginning of 2011 after 4 years as MD of Havas Sports. He has over 30 years of media, marketing  and sponsorship experience working with some of the biggest brands around the world like Sky, LG, KIA and EDF Energy. Before that he played county cricket for Gloucestershire and was a double blue at Cambridge University.

As CEO of PHAR over the last 12 years, Marcus has been responsible for growing a team of over 100 people in 7 countries with senior relationships with media owners across digital, outdoor and tv around the world.

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MARK HOCKNEY

Managing Director UK and Europe

Mark has 20 years’ of agency and media owner experience, working across Radio, TV, OOH and Digital.  Working with brands – EE, Vita Coco, Lyca Mobile, Arsenal FC, TWE, SKY Sports, Live nation and Havaiana’s across a number of media disciplines. 

Mark’s latest initiative was setting up the Challenger Fund which focuses on creating an always on approach to enable Challenger brands to compete with larger more established brands in the OOH space.

After finalising the sale of his startup in 2016, Mark teamed up with PHAR’s insights and research team to set up Stratus.  Stratus now operates across South East Asia, Europe and the UK Specialising as a marketing agency providing clients with strategic media buying across multiple digital platforms.

PIERCE HIGGINS

Head of Digital

Pierce has been working in digital media for 8 years across UK & South East Asia. He has worked for Dentsu Aegis in Manchester, for both iProspect and Carat, where he worked across multiple verticals including travel, FMCG & education, developing and delivering multi-channel media activity across PPC, SEO, Social & Programmatic channels.

He is now responsible for developing and executing cross-channel, data-driven digital strategies for a breadth of clients across the PHAR international platform

TOM HOGG

Asia Managing Director

Tom has been in the marketing and digital space for 18 years and is passionate about linking customer and shopper insights to commercial and marketing realities.

Starting his career researching and writing in-depth consumer reports across the GCC markets, Tom further developed his skills as an Insight Director at Kantar Worldpanel within the Household, Health & Beauty and Fresh Food & Drink teams, before moving into digital audience measurement and insight, including successfully developing his own online research platform called LeanLab.

Get in Touch

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