Team – Stratus – Performance Marking Agency

Our Team

15 years+ of Performance Marketing experience.

Marcus Wight

CEO

Marcus founded PHAR at the beginning of 2011 after 4 years as MD of Havas Sports. He has over 30 years of media, marketing and sponsorship experience working with some of the biggest brands around the world like Sky, LG, KIA and EDF Energy. Before that he played county cricket for Gloucestershire and was a double blue at Cambridge University.

As CEO of PHAR over the last 12 years, Marcus has been responsible for growing a team of over 100 people in 7 countries with senior relationships with media owners across digital, outdoor and tv around the world.

MARK HOCKNEY

Managing Director UK and Europe

Mark has 20 years’ of agency and media owner experience, working across Radio, TV, OOH and Digital. Working with brands – EE, Vita Coco, Lyca Mobile, Arsenal FC, TWE, SKY Sports, Live nation and Havaiana’s across a number of media disciplines.

Mark’s latest initiative was setting up the Challenger Fund which focuses on creating an always on approach to enable Challenger brands to compete with larger more established brands in the OOH space.

After finalising the sale of his startup in 2016, Mark teamed up with PHAR’s insights and research team to set up Stratus. Stratus now operates across South East Asia, Europe and the UK Specialising as a marketing agency providing clients with strategic media buying across multiple digital platforms.

PIERCE HIGGINS

Head of Digital

Pierce has been working in digital media for 8 years across UK & South East Asia. He has worked for Dentsu Aegis in Manchester, for both iProspect and Carat, where he worked across multiple verticals including travel, FMCG & education, developing and delivering multi-channel media activity across PPC, SEO, Social & Programmatic channels.

He is now responsible for developing and executing cross-channel, data-driven digital strategies for a breadth of clients across the PHAR international platform

TOM HOGG

Asia Managing Director

Tom has been in the marketing and digital space for 18 years and is passionate about linking customer and shopper insights to commercial and marketing realities.

Starting his career researching and writing in-depth consumer reports across the GCC markets, Tom further developed his skills as an Insight Director at Kantar Worldpanel within the Household, Health & Beauty and Fresh Food & Drink teams, before moving into digital audience measurement and insight, including successfully developing his own online research platform called LeanLab.