Squeeling Pig:  ATL campaign

Overview

What is the key strategic objective we are trying to address with this activity and why?

• Drive awareness à Our media objective is to raise awareness of our brand and our varietals (Red, White & Rosé).
• Recruiting new customers à Category objective is to recruit into the wine category and drive consumers to ‘Discover More’ by providing them with a fun, unintimidating way to explore new varietals across a single brand.

The Role of Media

CREATE A CAMPAIGN THAT WORKS THROUGH THE SQUEELING PIG FUNN