Webex Australia: Qantas Data informed DOOH Strategy

Overview:

Phar are responsible for creating and executing the data informed strategy – Online to Offline – using Qantas 1^st party data sets to identify the ‘Webex Audience Segments’ – and then targeting this audience (IT business decision makers of Webex prosects and clients) through a connected journey – at home, travelling to work, whilst in CBD and office environments. Campaign is optimised based on real time learnings.